Sunday, August 2, 2020

The SOCIAL MEDIA MARKETING That Wins Customers


SOCIAL MEDIA MARKETING & OPTIMIZATION SERVICES

Social media marketing company in nagpur, Maharashtra


For the mass public, social media networks are a fun way to spend time and connect with your friends and family. For a social media marketing agency, these are strategic tolls that can help you achieve your business objectives and goals. Incorporating social media campaigns into your holistic marketing strategy can really help augment results and profitability. We customize your social media campaign to suit your brand image and goals. This helps us develop a cohesive marketing strategy that leads to increased growth for your business.




In today’s day and time, social media governs our lives. Increasingly, more and more people are spending time using social media connecting with friends, reading up on news, following latest fashion and celebrities – all using social media. Given this, it is high time that you focus on social media marketing. It has emerged as a key marketing tool in recent years and brands or companies that forgo this opportunity are considered an anomaly. Customers are met with disbelief if they find that a certain company lacks social media presence.






Social media marketing has emerged as a leading business tool to optimize profitability and maximize publicity. We are a leading company provide social media marketing services in INDIA. Having worked with international and national companies, we have amassed extensive experience in this field. Social media marketing is an excellent medium to advertise while remaining within budgetary constraints. Even during these recessive economic times, social media marketing remains a competitive marketing tool. It is affordable and the benefits outweigh the costs. Marketers have incorporated social media as an integral component of marketing strategies. From attaining instant international recognition for your brand to enhancing your brand image, social media marketing offers unlimited advantages. However, like any other marketing tool, this too requires meticulous planning and execution. An ill-conceived social media marketing campaign can be counterproductive and detrimental for your brand. Hence it is important to ensure you are in safe hands and have a team that watches your business interest while developing marketing campaigns. As pioneers in this field, we can assure you that our specialized team will deliver best services that benefit you optimally.



Social media marketing is not a one-time deal; rather it is an ongoing process. Given there are a number of social networking mediums, getting noticed can be a problem as your message can get lost in the clutter. We help you stand out and gain optimal benefit from our carefully tailored and managed campaigns. The marketing services provided by us will not only save you precious time but is also economical. With our extensive experience in this field, we create social media marketing plans that are holistic, cohesive and well thought out. We offer our services to clients worldwide and have worked with leading international brand names in myriad sectors. Our aim is to help you grow your business.





We have been working in this field for more than 8 years so we understand the peculiarities and idiosyncrasies that are common to this sector. We have proven records signifying our success stories whereby we have help budding businesses gain new heights. We make use of techniques that comply with international social media standards and help you achieve your professional goals. Contact us for more details and we can show you the profitability prospects that are in store for you!




Where Is The Best SOCIAL MEDIA MARKETING?


SOCIAL NETWORKS ADVERTISEMENT & MARKETING




YouTube


YouTube is a video powerhouse and is the second largest search engine. Everyone who is anyone uses YouTube and it is a lucrative medium to drive traffic and customers.

Facebook


This is an avenue you have to make use of. With more than 1.1 billion users, who wouldn’t? Build your fan base, maximize exposure and reach out to an international audience with nominal expenses.





This is a super fun social media network with a strong female viewership and is visited by billions each month.

LinkedIn


If you are a professional and looking to build brand presence on this growing avenue then we can help you make your presence felt on company pages, groups and employee accounts.






Twitter


How do you distinguish yourself among 50 million tweets? That is a problem you should not have to worry about sine we take care of this. We will show you how to manage this aspect of social media without worrying about anything at all.

Snapchat



Snapchat is one of the newer platforms to emerge on the scene as a competitive force with 301 million monthly active users.





SOCIAL MEDIA MARKETING: What A Mistake!


What is Social Media Marketing?




Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.



The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

There are also a range of social media management tools that help businesses to get the most out of the social media platforms listed above. For example, Buffer is a platform of social media management tools, which can help you achieve success with your social media marketing. Whether you want to build a brand or grow your business, we want to help you succeed.

Learn more about Buffer




A Quick Overview of Social Media Marketing

Social media marketing first started with publishing. Businesses were sharing their content on social media to generate traffic to their websites and, hopefully, sales. But social media has matured far beyond being just a place to broadcast content.






Nowadays, businesses use social media in a myriad of different ways. For example, a business that is concerned about what people are saying about its brand would monitor social media conversations and response to relevant mentions (social media listening and engagement). A business that wants to understand how it’s performing on social media would analyze its reach, engagement, and sales on social media with an analytics tool (social media analytics). A business that wants to reach a specific set of audience at scale would run highly-targeted social media ads (social media advertising).

As a whole, these are often also known as social media management.





Now You Can Have Your SOCIAL MEDIA MARKETING Done Safely


Grow your audience with a unique strategy tailored for growth

Social Media Promotion




How often do you check your Facebook each day? Your Twitter feed? Instagram? Pinterest? Pretty often, right? Now think about how often your customers or prospective customers use those same networks. That’s a huge opportunity!

Our social media experts know the right way to approach each social network to help you grow your following and succeed with social media marketing.

Utilizing a distinctively different approach to cultivate success, our team accelerates your social media presence with creative, compelling and engaging posts designed to encourage your customers to take action.

Be Social with Us




Whether you’ve been on social networks for a while or are just getting established, it is key to develop your brand and promote it. Understanding how each network can work for your business is paramount. With each social network that exists, there also exists a different user group who utilizes that social outlet.

Not all social media networks are effective for every business. Our team will help you determine where your customers are spending their time online, and how to market to them appropriately.

Facebook




Stand out from the crowd on the most popular social network in the world.

With more than 2 billion active users you need to be taking full advantage of this wildly popular social network. Our team develops immersive and forward-thinking social media strategies including promotional contests and content curation relevant to your industry.

Start Building Relationships




Facebook is a platform that has consistently adapted to the marketplace and created new ways to connect with users. From Facebook Messenger to the acquisitions of Instagram, Facebook understands the ever-changing dynamic of the technology-driven world we live in.

As a business owner, you need to take full advantage of the opportunity to capitalize on such a large, engaged audience. Users flock to Facebook to get a sneak peek at what their favorite brands are up to, as well as share their experiences with a particular brand or company.

Having a strong Facebook presence will allow you to connect with your loyal following, engage new prospects, and gain valuable feedback for future projects.


  1. Drive Traffic
  2. Connect with Customers
  3. Large Audience
  4. Reviews
  5. Lead Opportunities
  6. Increase Awareness
  7. Brand Loyalty
  8. Manage Reputation



Twitter



As one of the most popular social networks, Twitter has become a great place for businesses to connect with current and prospective customers. With 74% of users more likely to buy from a brand they follow on Twitter, there’s no better time to get started!

Twitter Marketing allows your company to:


  1. Share
  2. Promote
  3. Interact with Customers
  4. Connect with Influencers
  5. Generate Leads
  6. Network
  7. Brand
  8. Manage Reputation
  9. Linkedin


Drive traffic, generate new leads and hire qualified candidates by joining LinkedIn’s network of over 467 million users. It’s the social platform where professionals go to connect and network, which offers opportunities for new customers and increased revenue.



Whether you’re looking to establish your brand as a thought leader in your industry or hire qualified candidates, don’t leave LinkedIn out of your social media marketing strategy.

LinkedIn marketing strategy offers your business a chance to establish yourself as an expert in your industry by sharing content, joining group discussions, and connecting with other professionals. Are you looking to expand your business and add new talent? You can do that too by posting job applications right on LinkedIn.




  1. Network
  2. Group Discussions
  3. Industry Expert
  4. Hire New Talent
  5. Generate Leads
  6. Share ContentPinterest

Pinterest


The ultimate discovery network, effective Pinterest marketing shows and tells consumers what your brand is all about. Encouraging more purchases than any other social platform, Pinterest is essentially an online bulletin board where users curate or “pin” eye-catching images of food, clothes, and so much more. Pins drive more revenue to ecommerce stores than any other social share. Is your business on Pinterest yet?

Pinterest is labeled a social network, but, similar to YouTube, it functions more like a search engine. Rather than posting status updates, users search for products, quotes, ideas, or images that they want to pin to their own boards or share with others. Users not only pin or “like” items they discover on Pinterest, but 87% of users have purchased something because of Pinterest.


  1. Increase Awareness
  2. Drive Traffic
  3. Generate Leads
  4. Brand
  5. Boost Sales
  6. Set Trends

Google My Business





Created by the worlds’ most popular search engine, Google’s networks not only helps you easily connect with your audience, but can also help you gain valuable credibility online.

Google Posts provides a new way to connect with people who are actively searching for your business. Utilize images, GIFs and video to catch your audiences attention directly from the search results page. This search feature allows you to direct users to the content you want them to see.

Indexed Immediately
Google Map Location
Verified Contact Information
Increased Visibility
Google Reviews
Google Posts


YouTube




With over 6 billion hours of video watched every month, YouTube has cemented its position as the top video sharing website in the world. Whether you have commercials, how-tos, “about us” videos, or slideshows, YouTube is prime real estate for having your videos discovered.

Supercharge Your Video Marketing
Enhance your searchability on the world’s 2nd largest search engine with YouTube marketing. Your YouTube presence can be an educational resource, a brand builder, or both. Since Google owns it, videos are often displayed among its search results; and you’ll maximize your visibility by investing in video optimization and marketing on your YouTube channel.



At Mainstreethost, we work with you to develop a YouTube strategy that will help ensure your productions appear more prominently in YouTube search results.


  1. Video Marketing
  2. Google Rankings
  3. Capture Attention
  4. Increased Visibility
  5. Viral Marketing
  6. 2nd Largest Search Engine

Instagram




With over 500 million daily active users, Instagram cannot be ignored. A strictly visual platform geared toward brand awareness and showcasing products to your audience. Instagram users actively engage with brands – 80% of all users currently follow a business.

Instagram marketing provides a way to stimulate awareness, cultivate desire and promote your brand in a personal, authentic way.


  1. Visual
  2. Promote Product/ Service
  3. Capture Attention
  4. Personal Marketing
  5. Brand Awareness
  6. #hashtag your audience



9 Ridiculous Rules About SOCIAL MEDIA MARKETING


Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable source, you are missing out an incredible marketing opportunity, as it makes it easy to spread the word about your product and mission.


Improved brand awareness

Social media is one of the most stress-free and profitable digital marketing platforms that can be used to increase your business visibility. To get started, create social media profiles for your business and start networking with others. By applying a social media strategy, it will help you significantly increase your brand recognition. By spending only a few hours per week, over 91% marketers claimed that their social marketing efforts greatly increased their brand visibility and heightened user experience. Undoubtedly, having a social media page for your brand will benefit your business and with a regular use, it can also produce a wide audience for your business in no time.


Cost-effective

For an advertising strategy, social media marketing is possibly the most cost-effective way. Creating an account and signing up is free for almost all social networking platforms. But if you decide to use paid advertising on social media, always start small to see what you should expect. Being cost-effective is important as it helps you attain a greater return on investment and hold a bigger budget for other marketing and business payments. Just by investing a little money and time, you can significantly increase your conversion rates and ultimately get a return on investment on the money that you primarily invested.



Engage with your customers

Social media is a good way for engaging and interacting customers. The more you communicate with the audience, the more chances you have of conversion. Set up a two-way communication with your target audience so that their wishes are known and their interest is catered with ease. Moreover, communication and engagement with customers is one the ways to win their attention and convey them your brand message. Thus, your brand will reach more audience in real terms and gets itself established without any hassle.





Improved brand loyalty

When you have a social media presence, you make it easier for your customers to find you and connect with you. By connecting with your customers through social media, you are more probable to upsurge customer retention and customer loyalty. Since developing a loyal customer base is one of the main goals of almost any business. Customer satisfaction and brand loyalty typically go hand in hand. It is essential to often engage with your customers and start developing a bond with them. Social media is not just limited to introducing your product, it is also a leading platform for promotional campaigns. A customer sees these platforms as service channels where they can directly communicate with the business.



Healthier customer satisfaction

Social media plays a vital role in networking and communication platform. With the help of these platforms, creating a voice for your company is important in improving the overall brand image. Customers appreciate the fact that when they post comments on your page, they receive a modified reply rather than a computerized message. A brand that values its customers, takes the time to compose a personal message, which is perceived naturally in a positive light.




Marketplace awareness

One of the best ways to find the needs and wants of your customers instead of directly communicating with them is Marketplace awareness. It is also considered as the most valuable advantage of social media. By observing the activities on your profile, you can see customers’ interest and opinions that you might not know otherwise if you didn’t have a social media presence. As a complementary research tool, social media can help you get information and a better understanding of your industry. Once you get a large following, you can then use additional tools to examine other demographics of your consumers.




More brand authority

For making your business more powerful, brand loyalty and customer satisfaction both play a major role, but it all comes down to communication. When customers see your company posting on social media, especially replying to their queries and posting original content, it helps them build a positive image in their minds. Regularly interacting with your customers proves that you and your business care about them. Once you get a few satisfied customers, who are vocal about their positive purchase experience, you can let the advertising be done for you by genuine customers who appreciated your product or service.

Increased traffic

One of the other benefits of Social Media is that it also helps increase your website traffic. By sharing your content on social media, you are giving users a reason to click-through to your website. On your social account, the more quality content you share, the more inbound traffic you will generate while making conversion opportunities.


Enhanced SEO rankings

Social media presence is becoming a vital factor in calculating rankings. These days, to secure a successful ranking, SEO requirements are continuously varying. Therefore, it is no longer enough to simply optimize your website and regularly update your blog. Businesses sharing their content on social media are sending out a brand signal to search engine that speaks to your brand validity, integrity, and constancy.




Final words

There is no denying that Social media marketing has many advantages for startups and established brands. By regular updating the right social media marketing strategy, it will lead to increased traffic, better SEO, improved brand loyalty, healthier customer satisfaction and much more. Your competition is already increasing on social media day by day, so don’t let your competitors take your probable customers. The earlier you start, the faster you see the growth in your business.